Happy Valley United, the official Name, Image, and Likeness (NIL) collective supporting 800-plus student-athletes at Penn State., is excited to partner with Jawns on Fire, a specialty sneaker boutique, to introduce Laces For Lions, a remarkable fusion of school spirit and footwear fashion for Penn State fans. One hundred percent of the net proceeds from every Laces For Lions purchase will go directly to Happy Valley United in support of NIL opportunities for Penn State’s 31 varsity teams and over 850 student-athletes.
“Jawns On Fire believes in the power of community and giving back,” Brian Dein, Jawns on Fire Founder, said. “We’re proud to give 100% of the net proceeds from every Laces for Lions purchase to Happy Valley United in support of over 850 student-athletes at Penn State to build their brand and set themselves up for success during and after college.”
Through the partnership, Penn State fans can expect a curated selection of blue and white sneakers from brands like Nike & Jordanto exude a unique sense of Penn State Pride. Included in the five-sneaker collection is the pair of Jordans that Football Head Coach James Franklin wore on the team’s way into Beaver Stadium for the 2023 White Out game.
Fans who are among the first 250 orders will receive their sneakers in a beautifully packaged custom Laces For Lions box, making them the perfect gift for any die-hard Penn State supporter. Jawns on Fire guarantees shipment just in time for the highly-anticipated Ohio State game on Oct. 21.
In addition to the Laces For Lions collection, Jawns On Fire offers a wide range of sneaker styles and colors. Ten percent of every order through the Jawns On Fire website will be donated back to Happy Valley United. Use the code “HAPPY” to support Happy Valley United and enjoy FREE one-day shipping on your order.
“This partnership isn’t just about sneakers; it’s about making a positive impact in Happy Valley,” Jennifer Ferrang, Happy Valley United General Manager of Coporate Partnerships, said.
Get ready to strut your stuff with "Laces for Lions" and make a statement that extends far beyond fashion. Join us in celebrating the union of Penn State pride and philanthropy at Jawns on Fire Sneaker Boutique.
Check out the link and get ready to show off your school spirit with fire for your feet!